Website marketing audit is aimed at finding out how your existing website is performing. The site audit helps to figure out the areas that need special attention.
The website audit helps to answer questions like: where do we rank in search engines? Are we capturing leads? What’s stopping us from doing better? How do people search for our products or services? What strategy is the most appropriate? What is the competition up to?
Our audit will provide a review of where your website currently stands and recommendations on what can be done to improve the situation.
The audit process usually consists of the following steps:
- Reviewing the site structure and the HTML code. It is done to find all possible errors that prevent search robots from indexing your site correctly. Choosing appropriate metatags is also very important for correct indexing.
- Establishing site ranks in search engines. Knowing where your site is now will help to analyse the situation and track the future improvement.
- Analysing visitor statistics. The overall traffic to your site is a very important figure, but it is also important to know where people come to you from. We calculate the traffic from search engines and determine the list of inquires that lead visitors to your site and the list of pages through which the visitors susually enter.
- Suggestions on search engines optimization. In the report on the website audit, we also include the suggestions on what should be done to improve your site standing.
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