Review of the competitive environment

This research is aimed at determining the competitions, its intensity, the number of players and their potential in a given internet market segment. It helps to understand the behavior of the target audience, the most visited resources, competitors' extent of activity, their methods and channels of promotion.

Making research allows:

• Determining the most appropriate channels of communication with the audience;
• Receiving qualitative and quantitative assessments of the competitors' online activity, developing strategy of evolution taking into account competitors' strengths and weaknesses;
• Receiving information on partnership possibilities with other participants of the internet market;
• Estimating current company positions on the internet. It helps to precisely evaluate how helpful online promotion is to your business by calculating the internet expenses and revenues.

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