PPC Advertising

Context (pay-per-click) advertising in search engines is the simplest marketing instrument for receiving purpose traffic.

PPC advertising work consists of the following elements:

• Creation of a list of keywords;
• Content analysis, defining the most relevant site pages;
• Creation of text and graphic banners;
• Editing the page content for traffic improvement, creation of additional pages (if needed);
• Placing PPC ads in search engines.