|
|
» Marketing Terms |
|
|
Target audience - The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status. The target audience might be as wide as "adults aged 35-54," or as narrow as "female high school prom-goers in Wabash, Indiana". Effective ads are created and placed in media with the target audience clearly in mind.
Back to list of marketing terms
|
|
|
|