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 » Marketing Terms |
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Spamdexing is used to decrease the quality of a search engines results to attempt to gain more traffic. One method of spamdexing is to design a page to rank well for a particular keyword when that keyword has nothing to do with the sites content. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning. People who do this are called search engine spammers. Search engine spammers are generally aware that the content that they promote is not very useful or relevant to the ordinary internet surfer. They try to use methods that will make the website appear above more relevant websites in the search engine listings. Spamdexing on Google has generated the term Google bombing.
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