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 » Marketing Terms |
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Ranking - The relative location of a web page on the list of web pages generated by a search engine. A higher ranking is desirable because it places the page nearer the top of the list making it more likely to be viewed by the person entering the search request. Search engines rank the web pages based upon relevancy to your search terms according to their proprietary algorithm. Your ranking can be improved by some search engine optimization techniques. There is a lot of software that can be used to determine how a URL is positioned for a particular search engine when using a particular search phrase.
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