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PPC - Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.
The two largest PPC schemes are Overture and Google AdWords. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords. Google presently runs its own PPC Search Engine advertising branch called Google's Adwords Select.
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