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 » Marketing Terms |
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Penalty - A punishment levied against a web page by a search engine as a result of using an SEO tactic that it doesn't approve of. A violation of Terms of Inclusion of a Search Engine or Web Directory can result in a penalty. Tactics that most often result in penalties include using hidden text, sneaky redirects, and linking to a bad neighborhood. A penalty usually results in a web page being credited for a lower Google PageRank (PR) than it has actually "earned". Penalties also result in a page being "buried" deep within the SERPs where it will almost never be found again by searchers.
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