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PageRank

PageRank - A proprietary numerical score that is assigned by Google to every web page in their index. PR for each page is calculated by Google using a special mathematical algorithm, based on the number and quality (as determined by Google) of the inbound links to the page. Not all links are created equal. Google differentiates a link from an important site (such as apple.com) as being better than a link from Scotty's personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, to see which web pages are considered important by Google and which aren't. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that's linking to you, the more your site's PageRank will benefit. The better your PageRank, the better you'll do in Google, all else being equal. Selling or buying a link from a web page with a high Google PageRank for the stated purpose of increasing the other page's PR. This is highly frowned upon by Google and will result in a penalty for both pages if Google finds out about it.

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