|
|
 » Marketing Terms |
| |
Hits refer to the number of files served when users access a web page.
When users access a Web site, their computer sends a request to the site's server to begin
downloading a page.
Thus a page that includes one graphic file will serve two files when it is accessed;
the html file of the page, and the image file the page calls.
This is a metric that is often misused when media quote the activity a web page receives.
(To double the number of hits, simply double the number of files the page includes.)
Better metrics include impressions and page views.
Each element of a requested page (including graphics, text, interactive items) is recorded by the
site's Web server log file as a "hit."
If a page containing two graphics is accessed by a user, those hits will be recorded once for the
page itself and once for each of the graphics.
Webmasters use hits to measure their servers' workload.
Because page designs and visit patterns vary from site to site, the number of hits bears no
relationship to the number of pages downloaded, and is therefore a poor guide for traffic
measurement.
Back to list of marketing terms |
|
|
|
If
you are locked into obsolete and inflexible platforms Eurostudio offers
migration to open, advanced, flexible, secure, reliable and highly adopted
