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 » Marketing Terms |
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Using a text font that is the same (or nearly the same) color as the background color, rendering
the text or link invisible or very difficult to read. The same effect can also be achieved
by using various HTML tricks. Hidden text and hidden links are often used to artificially
increase a web page's keyword density for a keyword or keyphrase and/or to artificially boost
the link popularity of other pages on your website(s).
The use of hidden text and hidden links
is frowned upon by Google and most other search engines. Using them will most likely result
in your web page(s) incurring a penalty by the search engines.
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