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 » Marketing Terms |
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Hidden keywords - Keywords that are placed in the HTML source in such a way that these words are not viewable
by human visitors looking at the rendered web page.
It is mainly accomplished by using text in the same color as the background color of the page,
by using multiple TITLE tags or
as a HTML comment.
It is primarily used for the purpose of including extra keywords in the page without distorting
the aesthetics of the page. Most search engines penalize web sites which use such hidden text.
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