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 » Marketing Terms |
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A gateway page exists solely for the purpose of driving traffic to another page.
They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely
are written for human visitors. They are written for search engines to achieve high rankings and
hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of
Service of most search engines and could be grounds for banning.
Also called a doorway page.
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