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 » Marketing Terms |
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Doorway Page - A page that is usually optimized for a particular search engine and search term.
Multiple doorway pages are often used to help ensure that the same basic content is ranked well
on several different search engines. The use of doorway pages for this purpose is frowned upon
by most larger search engines, including Google.
A doorway page exists solely for the purpose of driving traffic to another page.
They are usually designed and optimized to target one specific keyphrase.
Doorway pages rarely are written for human visitors.
They are written for search engines to achieve high rankings and hopefully drive traffic
to the main site.
Using doorway pages is a violation of the Terms Of Service of most search engines
and could be grounds for banning.
Also called a gateway page.
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