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 » Marketing Terms |
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The cost per click is the amount you pay (or charge) per click-through of an advertisement.
Many advertisers like buying ads on a CPC basis since they only pay for actual visitors.
It is the base unit of cost for a PPC campaign.
This pricing model typically ranges between 10 cents CPC up to $5 CPC and as with other forms of
online advertising, is dependent on content, audience reached and targeted delivery.
Untargeted delivery is lower priced, while ad creatives targeted to an affluent audience are
at the high end of the rate scale.
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