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 » Marketing Terms |
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Conversion - The rate at which visitors get converted to customers or are moved a step closer to customer
acquisition.
Conversion refers to site traffic that follows
through on the goal of the site (such as buying a product on-line, filling out a contact form,
registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness
(and ROI) of PPC and other advertising campaigns.
Effective conversion tracking requires the use
of some scripting/cookies to track visitors actions within a website. Log file analysis is not
sufficient for this purpose.
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