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 » Marketing Terms |
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Conversion Rate - The percentage of visitors to a Web site that take a positive action that a marketer would count
as a "conversion." Conversion events include (but are not limited to) a sale or a request to
receive more information.
Conversion rates are distinct measurements that determine how many of your prospects take your
preferred action step.
Typically, micro-conversions (for instance, reading different pages on your site, or signing up for
a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).
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