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 » Marketing Terms |
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Contextual marketing is marketing that occurs in the context of when a person is more likely to be
interested in the product/industry. Thus, a page sponsorship can be considered contextual, as the
viewer has elected to view the page, and assuming the sponsorship is for a product that is related
to the content of the page, the product has the right context (the viewer self-selected to view
the content). Text advertisements that are relevant to the content of the web page they appear
are another example of contextual marketing. An example of this is the advertising programs run
by search engines that have advertisements dependent on the keywords being searched upon.
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