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 » Marketing Terms |
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- metric which measures the reaction of a user to an Internet ad. There are three types of
clicks: click-throughs; in-unit clicks; and mouseovers;
- the opportunity for a user to download another file by clicking on an advertisement,
as recorded by the server;
- the result of a measurable interaction with an advertisement or key word that links to the
advertiser's intended Web site or another page or frame within the Web site;
- metric which measures the reaction of a user to hot-linked editorial content.
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