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 » Marketing Terms |
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Click Through - The action of following a hyperlink within an advertisement or editorial content to another
Web site or another page or frame within the Web site.
Ad click-throughs should be tracked and reported as a 302 redirect at the ad server and should
filter out robotic activity.
This is an important link in the process of receiving visitors to a site via search engines.
Good ranking may be useless if visitors do not
click on the link which leads to the indexed site. The secret here is to provide a good
descriptive title and an accurate and interesting description.
When directories provide users with a list of sites, the user will click on a listing (or link)
and connect with the desired web page.
This is referred to as a click through. Using great titles and accurate descriptions will urge the user to click on your link or listing.
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