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 » Marketing Terms |
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Bridge page - A Web page submitted to individual search engine spiders to meet specific relevancy algorithms. The doorway page presents information to the spider while
obscuring it from human viewers. The purpose of doorway pages is to present the spider with the
format it needs for optimum rankings while presenting a more appropriate version to human viewers.
It's also a way for Webmasters to avoid publicly disclosing placement tactics. The use of doorway
pages customizes submission to each individual search engine. Also known as gateway pages,
entry pages, portals or portal pages, because it is an entry page into a website
designed to target keywords that are usually absent from the home page or internal content.
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