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» Marketing Terms |
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Alternate text - A word or phrase that is displayed when a user has picture loading disabled in web browser
or when a user abandons a page by hitting "stop" in their browser prior to the transfer of
all images. Also appears as "balloon text" when a user lets their mouse rest over an image.
Usually it is a description of the picture/image or verbage such as "russian version"
The HTML syntax or code looks like this:

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