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 » Marketing Terms |
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Affiliate marketing - An agreement between two sites in which one site (the affiliate) agrees to feature content or an
ad designed to drive traffic to another site. In return, the affiliate receives a percentage
of sales or some other form of compensation generated by that traffic.
It is a modern variation of the practice of paying finder's-fees to individuals who introduce
new clients to a business. Compensation may be made based on a certain value for each visit
(Pay-per-click),
registrant (Pay-per-lead), or a commission for each customer or sale
(Pay-per-Sale).
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