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 » Marketing Terms |
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AdWords - Google's CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into
consideration in addition to advertiser's bid to determine the ad's relative position within
the paid search results, which is a notable difference from Overture's CPC model that is based
purely on bid amount. Google applies such a weighting factor in order to feature those paid
search results that more popular and thus presumably more relevant and useful. You can apply for
AdWords Select at https://adwords.google.com/select/main
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