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 » Marketing Terms |
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- an ad which is served to a user's browser. Ads can be requested by the user's browser
(referred to as pulled ads) or they can be pushed, such as e-mailed ads;
- a measurement of responses from an ad delivery system to an ad request from the user's browser,
which is filtered from robotic activity and is recorded at a point as late as possible in the
process of delivery of the creative material to the user's browser -- therefore closest to the
actual opportunity to see by the user. Two methods are used to deliver ad content to the user
- server-initiated ad counting uses the publisher's Web content server for making requests, formatting and re-directing content
For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, or later, in the process.
- client-initiated ad counting relies on the user's browser to perform these activities.
For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server.
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