Why are Search Engines so important for the popularity of website?

According to surveys up to 60-70% of Internet users search the Net every day and nearly half of the searches are for product information or services. There is a lot of useful information on the Web, but it's simply impossible to examine all the websites personally, that is where Search Engines can help. The majority of Internet users find Web sites by using keyword searches on the major search engines. They are the most popular type of Website on the Internet and it's quite common to set a Search Engine as the home page in a browser.

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