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Actually SEO and Link building are complimentary to each other.
SEO, as a concept, usually includes addressing Link building to boost your site's popularity and PageRank. Specifically speaking, site optimization addresses the on-page factors where as Link building addresses off-page factors critical for your site's overall ranking.
In most competitive industries, on page factor improvements or link building cannot get you high ranking individually. The on page and off page factors complement each other into a common search engine algorithm contributing their weights in ranking your website well. A well thought out SEO strategy addresses both on-page and off-page factors.
EuroStudio therefore recommends a comprehensive SEO strategy, which includes Link Building, to boost your Link Popularity and PageRank and result in high rankings.
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