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Major search engines now go much beyond the number of links your site has, but try to determine the importance of each link and its relevance to your site. In order to get more links and consequent higher ranking, webmasters in the past tried to manipulate and trick their way through the search engine algorithms by mass linking to websites, trading links with 'link farms', FFA pages and guest books etc. As crawlers got smarter, due importance began to be given to non-reciprocal links. For a crawler, non-reciprocal links meant no tricks and only genuine linking.
In a high quality link building campaign, the amount of non-reciprocal inbound links should be in a healthy mix with quality reciprocal links exchanges.
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