Why do I need maintenance and ongoing Link Popularity Building?

A link building campaign requires maintenance. There are various reasons because of which you need to keep a track of the links. Reasons are management of new requests and the drop in the number of incoming links. There can be various reasons for the drop in number of incoming links:

• Linking sites might become non-functional / offline.
• The site owner might drop your link from a site.
• Linking Page might be removed from that site.
• The link might be moved to some other page without informing you.
• Such links are difficult to trace.
• The linking page is renamed.

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