I want to have Flash on my site. What can I do to ensure I'm not isolating any of my potential customers?

Make sure you have a link on your main page allowing users to skip the Flash presentation, or implement a link to a non-Flash version of your site. The power of multimedia is immense and the lure of creating beautiful pages is strong, but many Internet users still have dial-up access with limited bandwidth. The waiting period to enter your site should only be a few seconds, and definitely no longer than 10 seconds for a 56kbps connection.

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