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| IP cloaking is a technical trick designed to deliver different web pages from the same web address depending on whether the visitor's IP is from a search engine spider or from an ordinary user. If the IP is from a search engine, the server feeds a highly-optimized page. Otherwise, it delivers a regular page such as the homepage. IP cloaking is also known as IP spoofing or IP delivery. IP cloaking is abusive in how it attempts to manipulate a search engine's index. Since IP cloaking is deceptive, search engines routinely purge IP cloaked pages and in some cases ban these web sites permanently.
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